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    So the question became: Was John Leonard among the best and brightest of the Pepsi generation, or was he just a nuisance? Blackstone posed the question to several folks on the street who seemed to all support Leonard.

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A customer like Leonard should be celebrated, not sued, said advertising executive David Verklin. You have a guy here who s done something pretty clever said Verklin. I d give him a tour across the country in a harrier jet.

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And that s the way it was on Thursday, August 8, 1996. 2015 CBS Interactive Inc. All Rights Reserved.

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I d turn it into a TV commercial. . Pepsi did no such thing. Beyond its legal action, it updated its commercial by raising the number of points needed for the jet from 7 million to 700 million.

Coke Campaign to Challenge Pepsi's 'Stuff' - The New York Times

In the mid-90s Pepsi-Cola was airing its Pepsi Stuff promotional campaign when one of its commercials sparked a legal controversy. Pepsi was suddenly caught with its foot in its mouth while having its tongue in cheek.